Click the following link to download chapters of "Vision - We Are Re-creating the World, a Resource Manual "tool-box" for Revitalization and Empowerment Through Grass-roots Strategies and Environmental Awareness.
Tourism is the largest industry in the world. It is so diversified, and touches so many aspects of our lives and the economies of nations, regions, communities and people. It is seemingly complex because of how we have fragmented the various aspects of the world.
But at its essence tourism is relatively simple. Experience! It is about people providing experiences and opportunities for other people to partake of those experiences. It really isn't rocket science. And the import of this as we work toward Peace and greater understandings between peoples, and to discover more about this wonderful world that we live in, we cannot ignore the imperative to continue the evolution of tourism as an industry. It is critical to move from the competitive mindset and move into creativity and diversification. Tourism can be complimentary to any other development. In fact, tourism done properly is a part of almost all communities that have successful economies, and are nice places to live. And tourism is the number one vehicle for instilling a sense of place and an awareness of our critically important connection to the Earth.
Personally I have worked in the tourism industry at all scales. From taking money from campers in a county park campground, to driving charted tours around the U.S., to teaching windsurfing and leading outdoor recreation trips, to teaching farmers and ranchers how to start nature tourism businesses, to developing the first Wireless Internet and tourism information kiosk, as part of a project to provide travelers information at Dept. of Transportation rest area facilities.
My observations are that we have not been very thoughtful, visionary, or creative as we have been looking at tourism as an "opportunity space", at all scales. Based on these observations, I have dedicated my life to creating a grander and more sustainable vision.
The other aspect of the tourism development side of the equation, is the lack of understanding of how important the Internet is and how we can utilize new technologies. I don't have to look at any statistics to know that practically everyone will go to the Web to do research or gather information before they travel. Many technologies have been developed that enhance the tourism experience, and for providers to enhance their services. But the industry as a whole are very slow at learning how to use these tools, much less lead in their development and utilization.
In Chapter 9--Tourism as a Case Example 3--and In-depth Description of the Development of a Regional and Replicable Initiative of my Vision book, I have gathered together as comprehensive of a presentation as possible, in the shortest amount of space, of what I see as the main emphases and opportunities for developing tourism, both for regions and communities, and also for travelers. When one steps into the Creative Mind, as promulgated by Wallace D. Wattles, the opportunities in the realm of experiential tourism really open up, to be practically unlimited. (Download Wattles Science of Getting Rich, FREE).
Here are two excerpted graphics of concepts described in some detail from this Chapter of the Vision book.
To download this chapter, or any others from my book, follow this link "Vision - We Are Re-creating the World, a Resource Manual "tool-box" for Revitalization and Empowerment Through Grass-roots Strategies and Environmental Awareness.
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